{"title":"HMR","description":"","products":[{"product_id":"hmr-iso-lateral-row","title":"HMR | Iso-Lateral Row","description":"\u003cdiv data-controller-index=\"62\" role=\"presentation\" data-class-inactive=\"opacity-0 transform-t-16\" data-class-active=\"opacity-1 transform-none\" data-table-container=\"contains-tables\" data-video-layout=\"max-w-800 mx-auto my-16\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-keywords=\"youtube vimeo wistia\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" class=\"rich-text contains-links text-14-18 leading-140 font-montserrat text-black brand-colorway-red colorway-light links-steel contains-tables rte-mt mt-24 transition-medium opacity-1 transform-none\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003eLa HMR Iso-Lateral Row è progettata per gli atleti che mirano a sviluppare la forza di trazione e la muscolatura della schiena. Dotata di bracci di lavoro iso-laterali che consentono un movimento indipendente, questa macchina offre guadagni di forza equilibrati su entrambi i lati del corpo. Il sedile angolato e il cuscino pettorale sono progettati con precisione per posizionare gli utenti per un impegno ottimale della schiena mantenendo la stabilità. Costruita per resistere ad allenamenti intensi, la Iso-Lateral Row è ideale per le strutture che cercano di fornire agli atleti gli strumenti necessari per eccellere negli sport che richiedono una potenza di trazione esplosiva, come la lotta, il football americano e il nuoto.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimensioni (L x P x A):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e61 inch x 50 inch x 52 inch (155 cm x 127 cm x 132 cm)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePeso:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e127 kg (280 lbs)\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65254629081437,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Iso-Lateral_Row.png?v=1784515875"},{"product_id":"hmr-plate-loaded-iso-lateral-chest-back","title":"HMR | Plate-Loaded Iso-Lateral Chest\/Back","description":"\u003cp\u003eLa macchina Iso-Lateral Chest \/ Back HMR incarna la nostra filosofia secondo cui per ogni spinta c'è una trazione. Questa macchina a doppia funzione permette agli atleti di passare senza problemi dalla pressa toracica al lat pulldown, fornendo un allenamento mirato per i movimenti di spinta e trazione.\u003c\/p\u003e\n\u003cp\u003eCon un movimento indipendente e unilaterale, garantisce uno sviluppo equilibrato sia per il petto che per la schiena, rendendola un'aggiunta perfetta per chi si allena a casa e vuole portare la propria palestra domestica a un livello superiore.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimensioni (L x P x A)\u003c\/strong\u003e 78 in x 54 in x 90 in (198 cm x 137 cm x 229 cm)\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65254846398813,"sku":null,"price":1095.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Plate-Loaded_Iso-Lateral_Chest_Back.png?v=1784515857"},{"product_id":"hmr-plate-loaded-iso-lateral-leg-press","title":"HMR | Plate Loaded Iso-Lateral Leg Press","description":"\u003cp\u003eLa leg press Iso-Lateral è stata progettata prendendo spunto dal movimento umano. Le due leve di carico separate seguono traiettorie divergenti indipendenti, per uno sviluppo della forza uguale e una varietà di stimolazione muscolare. I cuscinetti del sedile e le pedane sono angolati e strutturati per ridurre lo stress e la tensione indesiderati.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eL'UNICA Leg Press sul mercato a fornire un movimento Iso-Lateral e una traiettoria divergente\u003c\/strong\u003e\u003c\/li\u003e\n\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eLa biomeccanica è ideale per l'allenamento indipendente delle gambe per uno sviluppo della forza uniforme\u003c\/strong\u003e\u003c\/li\u003e\n\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eIl sedile è inclinato di 35° e si regola con incrementi di 1,27 cm\u003c\/strong\u003e\u003c\/li\u003e\n\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eLa pedana è progettata per mantenere la caviglia a 90° durante l'intero movimento per minimizzare le forze indesiderate\u003c\/strong\u003e\u003c\/li\u003e\n\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eCorna Rhino standard\u003c\/strong\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensioni (L x P x A)\u003c\/strong\u003e 71\" x 62\" x 59\" (180 cm x 157 cm x 150 cm)\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65254953714013,"sku":null,"price":1195.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Plate_Loaded_Iso-Lateral_Leg_Press.png?v=1784515839"},{"product_id":"hmr-weight-tree","title":"HMR | Weight Tree","description":"\u003cp\u003e\u003cspan\u003eIl \u003cstrong\u003ePorta-dischi HMR\u003c\/strong\u003e offre quattro supporti per il massimo sostegno e stoccaggio per i tuoi attrezzi.\u003c\/span\u003e\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65255006896477,"sku":null,"price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Weight_Tree.png?v=1784515815"},{"product_id":"hmr-plate-loaded-linear-leg-press","title":"HMR | Plate-Loaded Linear Leg Press","description":"\u003cp\u003e\u003cspan\u003ePorta a casa tua l'allenamento di gambe da palestra con la pressa per gambe lineare a carico di piastre HMR. La sensazione e la funzione fluide del cuscinetto lineare mantengono le ripetizioni naturali. Il meccanismo di blocco e sblocco a scomparsa lo rende facile da usare e i suoi cuscinetti sagomati ne aumentano la longevità.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDimensioni (L x P x A)\u003c\/strong\u003e    95\" x 65\" x 57\" (241 cm x 165 cm x 145 cm)\u003c\/span\u003e\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65255116603741,"sku":null,"price":1895.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Plate-Loaded_Linear_Leg_Press.png?v=1784515795"},{"product_id":"hmr-iso-lateral-high-row","title":"HMR | Iso-Lateral High Row","description":"\u003cdiv class=\"rich-text contains-links text-14-18 leading-140 font-montserrat text-black brand-colorway-red colorway-light links-steel contains-tables rte-mt mt-24 transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"61\"\u003e\n\n\u003cp\u003eL'HMR Iso-Lateral High Row è progettata per gli atleti che necessitano di potenza esplosiva di trazione e forza della parte superiore del corpo. Il suo design Iso-Lateral consente il movimento indipendente delle braccia, garantendo uno sviluppo equilibrato e un controllo completo del raggio di movimento. L'angolo di trazione elevato si concentra sulla parte superiore della schiena e sui dorsali, mentre l'impugnatura supina rafforza i movimenti atletici, cruciali per sport come il football americano, la lotta e il canottaggio.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\u003cdiv class=\"rich-text contains-links text-12-16 leading-140 text-black brand-colorway-red colorway-light links-steel contains-tables mt-24 margins-short transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"62\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eDimensioni (L x P x A):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e163 cm x 145 cm x 201 cm\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePeso:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e149,7 kg\u003c\/p\u003e\n\n\u003cbr\u003e\n\n\u003c\/div\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65265273143645,"sku":null,"price":1095.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Iso-Lateral_High_Row.png?v=1784515775"},{"product_id":"hmr-iso-lateral-decline-chest-press","title":"HMR | Iso-Lateral Decline Chest Press","description":"\u003cp\u003eLa Chest Press Iso-Laterale Inclinata HMR è progettata per offrire la migliore esperienza di pressa inclinata in una posizione eretta e seduta. Con il suo innovativo angolo di pressa e i bracci indipendenti, questa macchina assicura un movimento equilibrato e fluido, mirando alla parte inferiore del petto per uno sviluppo ottimale. Per una maggiore facilità d'uso, la Decline Chest Press di Hammer Strength presenta un vano porta pesi integrato e una cintura di sicurezza per una maggiore stabilità durante i sollevamenti più pesanti.\u003c\/p\u003e\n\u003cdiv class=\"rich-text contains-links text-12-16 leading-140 text-black brand-colorway-red colorway-light links-steel contains-tables mt-24 margins-short transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"62\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eDimensioni (L x P x A):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e57 in x 67 in x 68 in (145 cm x 170 cm x 173 cm)\u003c\/p\u003e\n\n\n\u003c\/div\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65265294901597,"sku":null,"price":1095.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Iso-Lateral_Decline_Chest_Press.png?v=1784515619"},{"product_id":"hrm-iso-lateral-wide-chest","title":"HMR | Iso-Lateral Wide Chest Press","description":"\u003cdiv data-controller-index=\"61\" role=\"presentation\" data-class-inactive=\"opacity-0 transform-t-16\" data-class-active=\"opacity-1 transform-none\" data-table-container=\"contains-tables\" data-video-layout=\"max-w-800 mx-auto my-16\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-keywords=\"youtube vimeo wistia\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" class=\"rich-text contains-links text-14-18 leading-140 font-montserrat text-black brand-colorway-red colorway-light links-steel contains-tables rte-mt mt-24 transition-medium opacity-1 transform-none\"\u003e\n\n\u003cp\u003eHRM Iso-Lateral Wide Chest è progettato per costruire una potente forza di spinta verso il basso in una posizione controllata e seduta in verticale. La sua ampia posizione di partenza consente un allungamento profondo e una forte contrazione, mentre le braccia convergenti seguono un percorso di spinta naturale, massimizzando il coinvolgimento del petto.\u003cbr\u003e\u003cbr\u003eProgettato per la versatilità, si adatta comodamente ad atleti più robusti, mantenendo il movimento indipendente degli arti per cui Hammer Strength è famosa, contribuendo a correggere gli squilibri e a favorire uno sviluppo bilanciato della forza. Che tu stia cercando massa, potenza o pura prestazione di spinta, l'Iso-Lateral Wide Chest offre una combinazione impareggiabile di ampiezza, stabilità e intensità.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\u003cdiv data-controller-index=\"62\" role=\"presentation\" data-class-inactive=\"opacity-0 transform-t-16\" data-class-active=\"opacity-1 transform-none\" data-table-container=\"contains-tables\" data-video-layout=\"max-w-800 mx-auto my-16\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-keywords=\"youtube vimeo wistia\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" class=\"rich-text contains-links text-12-16 leading-140 text-black brand-colorway-red colorway-light links-steel contains-tables mt-24 margins-short transition-medium opacity-1 transform-none\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eDimensioni (L x P x A):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e77 in x 45 in x 75 in (195 cm x 114 cm x 189 cm)\u003c\/p\u003e\n\n\n\u003c\/div\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65265584210269,"sku":null,"price":1095.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Iso-Lateral_Wide_Chest_Press.png?v=1784515531"},{"product_id":"hrm-plate-loaded-squat-lunge","title":"HMR | Squat Lunge","description":"\u003cp\u003e\u003cspan\u003eL'HRM Plate-Loaded Ground Base Squat Lunge offre diverse curve di forza utilizzando diversi punti di carico e posizioni dell'impugnatura. L'attrezzatura Ground Base è progettata per mantenere l'utilizzatore saldamente ancorato a terra, massimizzando al contempo la potenza e l'esplosività dai piedi in su.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimensioni (L x P x A) \u003c\/strong\u003e   61 pollici x 54 pollici x 37 pollici (155 cm x 137 m x 94 cm)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePeso \u003c\/strong\u003e   240 libbre (109 kg)\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Gray","offer_id":65282794586461,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true},{"title":"Blue","offer_id":65282794619229,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true},{"title":"Brown","offer_id":65282838593885,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true},{"title":"Bronze","offer_id":65282838626653,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMRSquatlunge_b48d8632-7530-4199-9ce4-b8f16b6cef35.png?v=1784747915"},{"product_id":"hmr-iso-lateral-bench-press","title":"HMR | Iso-Lateral Bench Press","description":"\u003cp\u003e\u003cspan\u003eLa chest press Iso-Laterale a caricamento HMR offre un movimento di pressione ergonomico, convergente e divergente che i bilancieri tradizionali non possono replicare. Progettata per una posizione seduta eretta, questa macchina consente il movimento indipendente degli arti, promuovendo uno sviluppo equilibrato della forza e riducendo lo stress sulle articolazioni.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIl percorso di movimento imita il percorso di pressione naturale del corpo, migliorando l'attivazione muscolare e fornendo un sollevamento più fluido e controllato. Costruita con la leggendaria durata di Hammer Strength, questa macchina è l'ideale per gli atleti che cercano un'esperienza di panca piana biomeccanicamente ottimizzata con la sensazione e la libertà dell'allenamento a caricamento a piastre.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDimensioni:\u003c\/strong\u003e 1285*1830*1860\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePeso:\u003c\/strong\u003e 137 kg\u003c\/span\u003e\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65284589814109,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMRIso-LateralBenchPress.png?v=1784516752"},{"product_id":"hmr-standing-shoulder-press","title":"HMR | Standing Shoulder Press","description":"\u003cdiv data-controller-index=\"58\" role=\"presentation\" data-class-inactive=\"opacity-0 transform-t-16\" data-class-active=\"opacity-1 transform-none\" data-table-container=\"contains-tables\" data-video-layout=\"max-w-800 mx-auto my-16\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-keywords=\"youtube vimeo wistia\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" class=\"rich-text contains-links text-14-18 leading-140 font-montserrat text-black brand-colorway-red colorway-light links-steel contains-tables rte-mt mt-24 transition-medium opacity-1 transform-none\"\u003e\n\n\u003cp\u003eCostruita per pura potenza e prestazioni esplosive, la HMR Standing Shoulder Press è quella vera, senza imitazioni, senza compromessi. Mentre i rack cercano (e falliscono) di imitarne il movimento, solo la Jammer offre la miscela perfetta di movimento convergente e divergente, sbloccando una vera spinta atletica. \u003cbr\u003e\u003cbr\u003eProgettata negli anni '90 e ancora oggi ineguagliata, è lo standard aureo per lo sviluppo di forza, potenza e dominio sul campo. Quando si tratta di allenarsi come un atleta, non c'è sostituto.\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\u003cdiv data-controller-index=\"59\" role=\"presentation\" data-class-inactive=\"opacity-0 transform-t-16\" data-class-active=\"opacity-1 transform-none\" data-table-container=\"contains-tables\" data-video-layout=\"max-w-800 mx-auto my-16\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-keywords=\"youtube vimeo wistia\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" class=\"rich-text contains-links text-12-16 leading-140 text-black brand-colorway-red colorway-light links-steel contains-tables mt-24 margins-short transition-medium opacity-1 transform-none\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eDimensioni (L x P x A):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e211cm x 170cm x 216cm\u003c\/p\u003e\n\n\n\u003c\/div\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65284698931549,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMRStandingShoulderPress.png?v=1784503443"},{"product_id":"hmr-leg-extension","title":"HMR | Leg Extension","description":"\u003cp\u003eLa leg extension HMR offre un movimento di estensione ergonomico e biomeccanicamente preciso che i pesi liberi tradizionali non possono replicare. Progettata per una postura seduta perfettamente stabilizzata, questa macchina consente il movimento indipendente degli arti, promuovendo uno sviluppo equilibrato della forza dei quadricipiti e riducendo lo stress dell'articolazione del ginocchio. Il percorso del movimento segue la meccanica naturale dell'articolazione della gamba, massimizzando l'attivazione muscolare e offrendo un sollevamento fluido e controllato lungo l'intera gamma di movimento. Costruita con la leggendaria durata del marchio, questa macchina è ideale per gli atleti che cercano un isolamento biomeccanicamente ottimizzato della parte inferiore del corpo, pur mantenendo la sensazione e la libertà dell'allenamento con carico a piastre.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimensioni:\u003c\/strong\u003e 1940*1350*1070\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65284956488029,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Leg_Extension.png?v=1784515451"},{"product_id":"hrm-iso-lateral-dumbbell-yates-row","title":"HMR | Iso-Lateral dumbbell yates Row","description":"\u003cp\u003e\u003cspan\u003eCaratterizzato da una presa in supinazione e un perno sopra la testa, offre un arco di movimento naturale che si allinea perfettamente con l'articolazione della spalla per una biomeccanica ottimale.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIl sedile leggermente angolato e il pettorale forniscono una stabilizzazione superiore, garantendo la massima potenza e controllo ad ogni ripetizione. Questa macchina incarna l'intuizione di Dumbell Yates per un allenamento efficace, offrendo un'esperienza impareggiabile per costruire forza e massa nella schiena.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimensioni: \u003c\/strong\u003e1630*1470*2140\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65285178229085,"sku":null,"price":1095.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Iso-Lateral_dumbbell_yates_Row.png?v=1784515555"},{"product_id":"hmr-iso-lateral-shoulder-press","title":"HMR | Iso-Lateral Shoulder Press","description":"\u003cdiv class=\"rich-text contains-links text-14-18 leading-140 font-montserrat text-black brand-colorway-red colorway-light links-steel contains-tables rte-mt mt-24 transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"61\"\u003e\n\u003cp\u003eThe HMR Iso-Lateral Shoulder Press is built to strengthen one of the most foundational movement patterns in sport and life — the overhead press. By driving power through each arm independently, it reinforces stability, control, and force production in vertical pressing — all without relying on momentum or compensation. \u003cbr\u003e\u003cbr\u003eWhether reaching, blocking, bracing, or striking, this machine builds the kind of overhead strength athletes can actually use. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rich-text contains-links text-12-16 leading-140 text-black brand-colorway-red colorway-light links-steel contains-tables mt-24 margins-short transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"62\"\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions (L x W x H):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e52 x 60 x 73 in (132 x 152 x 185 cm)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Weight:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e350 lb (159 kg)\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Fulcro Gym Equipment","offers":[{"title":"Default Title","offer_id":65339192967517,"sku":null,"price":1095.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/Gemini_Generated_Image_gb4wjmgb4wjmgb4w.png?v=1784740754"},{"product_id":"hmr-bicep-curl","title":"HMR | Bicep Curl","description":"\u003cp\u003eThe HMR Plate Loaded Seated Biceps machine is precision-engineered to optimise the curling motion with a design that ensures a consistent and effective resistance profile.\u003c\/p\u003e\n\u003cp\u003eOur machine mirrors the natural strength curve of the biceps, providing the ideal resistance at every phase of the curl. Its seated position stabilises the body, keeping the focus squarely on the movement for controlled, powerful reps.\u003c\/p\u003e","brand":"Fulcro Gym Equipment","offers":[{"title":"Default Title","offer_id":65339230781789,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMRBicepCurl.png?v=1784747338"},{"product_id":"hmr-iso-lateral-front-lat-pulldown","title":"HMR | Iso-Lateral Front Lat Pulldown","description":"\u003cdiv class=\"rich-text contains-links text-14-18 leading-140 font-montserrat text-black brand-colorway-red colorway-light links-steel contains-tables rte-mt mt-24 transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"61\"\u003e\n\u003cp\u003eThe HMR Iso-Lateral Front Lat Pulldown is engineered for athletes focused on enhancing pulling strength and performance. Its rotating work arms provide a dynamic range of motion, moving back, up, and out to deliver a unique training experience for upper-body pulling power. The underhand grip promotes a natural, fluid movement path, perfect for building strength and control essential for sports that rely on explosive pulling and grip performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rich-text contains-links text-12-16 leading-140 text-black brand-colorway-red colorway-light links-steel contains-tables mt-24 margins-short transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"62\"\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions (L x W x H):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e65 in x 49 in x 79 in (165 cm x 124 cm x 201 cm)\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Fulcro Gym Equipment","offers":[{"title":"Default Title","offer_id":65339341046109,"sku":null,"price":1095.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMRIso-LateralFrontLatPulldown.png?v=1784744701"},{"product_id":"hmr-super-squat","title":"HMR | Super Squat","description":"\u003cp class=\"main-color title\"\u003e\u003cstrong\u003eDUAL-LOAD SYSTEM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis machine features two pairs of weight pegs, positioned at the top and bottom. Depending on the weight distribution, it allows you to focus on different muscle groups:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop load:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eIncreased activation of glutes and hamstrings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBottom load:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFocus on the quadriceps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced load on both:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSimulates the weight distribution of a barbell squat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAdditionally, its design enables exercises such as lunges and good mornings, expanding the training possibilities for the posterior chain.\u003c\/p\u003e\n\u003cp class=\"main-color title\"\u003e\u003cstrong\u003eDESIGNED FOR MAXIMUM COMFORT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe adjustable shoulder pads ensure a perfect fit for users of different body types, providing stable and comfortable support. The floating yoke moves naturally with the body during the squat, reducing shoulder mobility restrictions and allowing the arms to remain in front at all times.\u003c\/p\u003e\n\u003cp class=\"main-color title\"\u003e\u003cstrong\u003eTOTAL CONTROL WITH EVERY REP\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe foot platform features an anti-slip design, providing a firm and stable base. The front-mounted handles slide to make starting and finishing the exercise easy and safe. Simply push the handles in to unlock and begin your set; once finished, pull them out to lock again.\u003c\/p\u003e\n\u003cp class=\"main-color title\"\u003e\u003cstrong\u003eDIMENSION: \u003c\/strong\u003e\u003cspan\u003e203*163.6*157cm\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Fulcro Gym Equipment","offers":[{"title":"Default Title","offer_id":65339342389597,"sku":null,"price":1895.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/Gemini_Generated_Image_fv421jfv421jfv42.png?v=1784743517"},{"product_id":"hmr-iso-lateral-leg-extension","title":"HMR | Iso-Lateral Leg Extension","description":"\u003cdiv class=\"rich-text contains-links text-14-18 leading-140 font-montserrat text-black brand-colorway-red colorway-light links-steel contains-tables rte-mt mt-24 transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"65\"\u003e\n\u003cp\u003eThe HMR Iso-Lateral Leg Extension is built to strengthen one of the most fundamental movement patterns—knee extension. Whether sprinting, jumping, or powering through change of direction, explosive quad strength is critical. This plate loaded leg extension machine isolates each leg independently, reinforcing balance, control, and unilateral strength. \u003cbr\u003e\u003cbr\u003eIt's not just about building muscle, it's about building the kind of force that drives athletic performance and protects joints through every stride, lunge, and lift in sport and life. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rich-text contains-links text-12-16 leading-140 text-black brand-colorway-red colorway-light links-steel contains-tables mt-24 margins-short transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"66\"\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions :\u003c\/strong\u003e\u003cspan\u003e 1465*1460*1490\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Fulcro Gym Equipment","offers":[{"title":"Default Title","offer_id":65339350876509,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/Gemini_Generated_Image_eoxxwdeoxxwdeoxx.png?v=1784744276"},{"product_id":"hmr-iso-lateral-flat-bench-press","title":"HMR | Iso-Lateral Flat Bench Press","description":"\u003cdiv class=\"rich-text contains-links text-14-18 leading-140 font-montserrat text-black brand-colorway-red colorway-light links-steel contains-tables rte-mt mt-24 transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"61\"\u003e\n\u003cp\u003eThe HMR Iso-Lateral Horizontal Bench Press delivers a natural, explosive pressing movement that elevates traditional bench training. Designed to position athletes as they would be on a standard bench press, this machine enhances pressing mechanics with a 5-degree angled seat for optimal body positioning and power transfer.\u003cbr\u003e\u003cbr\u003eUnlike a barbell, the independent converging and diverging workarms allow for a more dynamic, sport-specific press, reinforcing balanced strength that translates to real-world performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rich-text contains-links text-12-16 leading-140 text-black brand-colorway-red colorway-light links-steel contains-tables mt-24 margins-short transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"62\"\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions (L x W x H):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e60 in x 69 in x 57 in (153 cm x 175 cm x 146 cm)\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Fulcro Gym Equipment","offers":[{"title":"Default Title","offer_id":65339386823005,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMRIso-LateralFlatBenchPress.png?v=1784745527"},{"product_id":"hmr-iso-lateral-leg-curl","title":"HMR | Iso-Lateral Leg Curl","description":"\u003cdiv class=\"rich-text contains-links text-14-18 leading-140 font-montserrat text-black brand-colorway-red colorway-light links-steel contains-tables rte-mt mt-24 transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"61\"\u003e\n\u003cp\u003eHMR iso-Lateral Leg Curl delivers a prone hamstring workout with precision-focused movement. angle of the work-arms ensures a natural, joint-friendly path of motion, allowing for smooth and controlled reps. The prone leg curl position promotes optimal hamstring activation by keeping the hips in a neutral position, minimizing compensation and isolating the target muscles more effectively.  \u003cbr\u003e\u003cbr\u003eDesigned for athletes who demand performance, our iso-lateral leg curl machine provides balanced strength development through its independent work-arms, ensuring equal engagement on both sides.  \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rich-text contains-links text-12-16 leading-140 text-black brand-colorway-red colorway-light links-steel contains-tables mt-24 margins-short transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"62\"\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions: \u003c\/strong\u003e1400*1700*925\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Fulcro Gym Equipment","offers":[{"title":"Default Title","offer_id":65339390722397,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/Gemini_Generated_Image_kzjj9mkzjj9mkzjj.png?v=1784747202"},{"product_id":"hmr-hand-gripper","title":"HMR | Hand Gripper","description":"\u003cdiv class=\"rich-text contains-links text-14-18 leading-140 font-montserrat text-black brand-colorway-red colorway-light links-steel contains-tables rte-mt mt-24 transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"61\"\u003e\n\u003cp\u003eThe HMR Plate Loaded Gripper is essential for athletes who understand the power of a strong grip. Designed to mimic real-world hand strength demands, this Gripper machine is perfect for sports where grip is crucial. With multiple grip angles, it ensures every rep builds strength and control needed to excel in the toughest competitions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rich-text contains-links text-12-16 leading-140 text-black brand-colorway-red colorway-light links-steel contains-tables mt-24 margins-short transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"62\"\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions (L x W x H):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e47 in x 29 in x 34 in (119 cm x 74 cm x 86 cm)\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Fulcro Gym Equipment","offers":[{"title":"Default Title","offer_id":65339411366237,"sku":null,"price":595.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMRHandGripper.png?v=1784745609"},{"product_id":"hmr-abductor-machine","title":"HMR | Abductor machine","description":"\u003cp\u003eThe HMR Abductor Machine is engineered to isolate and strengthen the abductors and glute muscles with precision. Featuring ergonomic cushioning and a robust frame, it delivers biomechanically smooth movement and fully customizable resistance through Olympic weight plates, ensuring safe, comfortable, and targeted training.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions: \u003c\/strong\u003e1720 × 1090 × 1115 mm\u003c\/p\u003e","brand":"Fulcro Gym Equipment","offers":[{"title":"Default Title","offer_id":65339499610461,"sku":null,"price":1195.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/Gemini_Generated_Image_yf731nyf731nyf73_b1a729d9-7300-4952-802d-91c39dbbdb06.png?v=1784745411"},{"product_id":"hmr-seated-horizontal-calf-raise","title":"HMR | Seated horizontal Calf Raise","description":"\u003cp\u003e\u003cspan\u003eThe HMR Plate-Loaded Seated Horizontal Calf Raise is designed to move resistance to the hips instead of the spine, and train both the gastrocnemius and soleus muscle motions.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fulcro Gym Equipment","offers":[{"title":"Default Title","offer_id":65339501511005,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMRSeatedCalfRaise.png?v=1784747393"},{"product_id":"hmr-adductor-machine","title":"HMR | Adductor machine","description":"\u003cp\u003eHMR Adductor machine is specifically designed to isolate and strengthen the adductor muscles of the inner thigh. Featuring ergonomic pads and a heavy-duty frame, it ensures a smooth biomechanical movement and fully customizable resistance via Olympic plates, delivering a safe, comfortable, and highly targeted workout\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDimension: \u003c\/strong\u003e1720*1090*1115\u003c\/p\u003e","brand":"Fulcro Gym Equipment","offers":[{"title":"Default Title","offer_id":65339591950685,"sku":null,"price":1095.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/Gemini_Generated_Image_za6c0zza6c0zza6c.png?v=1784747161"},{"product_id":"hmr-pendulum-x-squat","title":"HMR | Pendulum-X Squat","description":"\u003cp\u003eThe HMR Plate Loaded Pendulum-X Squat is built for athletes and serious lifters who demand more from their lower-body training. Unlike traditional pendulum squats that limit hip extension and overload the knees, the Pendulum-X drives total-body extension for unmatched power and performance.\u003c\/p\u003e\n\u003cp\u003eIts patent-pending movement dynamically shifts resistance—lighter at the bottom where you’re weakest and heavier at the top where you generate maximum force—creating the perfect strength curve for explosive results. Engineered for elite athletes, this machine builds stronger legs, powerful hips, and next-level performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions (L x W x H):\u003c\/strong\u003e\u003cspan\u003e 97 x 45 x 81 in (246 x 114 x 206 cm)\u003c\/span\u003e\u003c\/p\u003e","brand":"Fulcro Gym Equipment","offers":[{"title":"Default Title","offer_id":65339786297693,"sku":null,"price":3095.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/Gemini_Generated_Image_xzttopxzttopxztt.png?v=1784748862"},{"product_id":"hmr-preacher-curl","title":"HMR | preacher curl","description":"\u003cp\u003eMachine designed to isolate and intensively target the biceps with precision. Features an angled ergonomic armrest and robust structure that ensures constant tension and biomechanically smooth movement. 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