{"title":"HMR","description":"","products":[{"product_id":"hmr-iso-lateral-row","title":"HMR Iso-Lateral Row","description":"\u003cdiv data-controller-index=\"62\" role=\"presentation\" data-class-inactive=\"opacity-0 transform-t-16\" data-class-active=\"opacity-1 transform-none\" data-table-container=\"contains-tables\" data-video-layout=\"max-w-800 mx-auto my-16\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-keywords=\"youtube vimeo wistia\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" class=\"rich-text contains-links text-14-18 leading-140 font-montserrat text-black brand-colorway-red colorway-light links-steel contains-tables rte-mt mt-24 transition-medium opacity-1 transform-none\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003eThe HMR Iso-Lateral Row is engineered for athletes aiming to build pulling strength and back muscle development. Featuring iso-lateral work arms that allow independent movement, this machine delivers balanced strength gains across both sides of the body. The angled seat and chest pad are precisely designed to position users for optimal back engagement while maintaining stability. Built to withstand intense training, the Iso-Lateral Row is ideal for facilities seeking to equip athletes with the tools needed to excel in sports demanding explosive pulling power, such as wrestling, football, and swimming.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension (L x P x A):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e61 inch x 50 inch x 52 inch (155 cm x 127 cm x 132 cm)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eweight:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e127 kg (280 lbs)\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65254629081437,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Iso-Lateral_Row.png?v=1784515875"},{"product_id":"hmr-plate-loaded-iso-lateral-chest-back","title":"HMR Plate-Loaded Iso-Lateral Chest\/Back","description":"\u003cp\u003eThe HMR Iso-Lateral Chest \/ Back machine embodies our philosophy that for every push, there’s a pull. This dual-function machine allows athletes to seamlessly switch between chest press and lat pulldown, providing targeted strength training for both pushing and pulling movements.\u003c\/p\u003e\n\u003cp\u003eWith independent, unilateral motion, it ensures balanced development for both the chest and back, making it a perfect addition for the home exerciser looking to take their home gym to the next level.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions (L x W x H)\u003c\/strong\u003e    78 in x 54 in x 90 in (198 cm x 137 cm x 229 cm)\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65254846398813,"sku":null,"price":1095.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Plate-Loaded_Iso-Lateral_Chest_Back.png?v=1784515857"},{"product_id":"hmr-plate-loaded-iso-lateral-leg-press","title":"HMR Plate Loaded Iso-Lateral Leg Press","description":"\u003cp\u003eThe Iso-Lateral Leg Press was blueprinted from human movement. Separate weight horns engage independent diverging paths of motion for equal strength development and muscle stimulation variety. Seat pads and footplates are angled and structured to reduce undesirable stress and tension.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eThe ONLY Leg Press on the market providing an Iso-Lateral motion and a diverging path-of-motion\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eBiomechanics are ideal for independent leg training for equal strength development\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSeat is angled at 35° and adjusts in ½” increments\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eFootplate is designed to maintain the ankle at 90° throughout the entire movement to minimise undesirable forces\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eStandard Rhino horns\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions (L x W x H)\u003c\/strong\u003e 71\" x 62\" x 59\" (180 cm x 157 cm x 150 cm)\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65254953714013,"sku":null,"price":1195.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Plate_Loaded_Iso-Lateral_Leg_Press.png?v=1784515839"},{"product_id":"hmr-weight-tree","title":"HMR Weight Tree","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHMR Weight Tree\u003c\/strong\u003e offers four horns for maximum support and storage for your exercisers.\u003c\/span\u003e\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65255006896477,"sku":null,"price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Weight_Tree.png?v=1784515815"},{"product_id":"hmr-plate-loaded-linear-leg-press","title":"HMR Plate-Loaded Linear Leg Press","description":"\u003cp\u003e\u003cspan\u003eBring gym-quality leg days home with the HMR Plate-Loaded Linear Leg Press. Smooth feel and function of the linear bearing keeps your reps feeling natural. The flip-in, flip-out racking mechanism makes it easy to use, and it's molded pads increase its longevity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDimensions (L x W x H)\u003c\/strong\u003e    95\" x 65\" x 57\" (241cm x 165cm x 145cm)\u003c\/span\u003e\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65255116603741,"sku":null,"price":1895.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Plate-Loaded_Linear_Leg_Press.png?v=1784515795"},{"product_id":"hmr-iso-lateral-high-row","title":"HMR Iso-Lateral High Row","description":"\u003cdiv class=\"rich-text contains-links text-14-18 leading-140 font-montserrat text-black brand-colorway-red colorway-light links-steel contains-tables rte-mt mt-24 transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"61\"\u003e\n\u003cp\u003eHMR Iso-Lateral High Row is engineered for athletes who require explosive pulling power and upper-body strength. Its Iso-Lateral design allows for independent arm movement, ensuring balanced development and full range of motion control. The high pulling angle targets the upper back and lats, while the overhand grip reinforces strong, athletic movement patterns crucial for sports like football, wrestling, and rowing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rich-text contains-links text-12-16 leading-140 text-black brand-colorway-red colorway-light links-steel contains-tables mt-24 margins-short transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"62\"\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions (L x W x H):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e64 in x 57 in x 79 in (163 cm x 145 cm x 201 cm)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e330 lb (149.7 kg)\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65265273143645,"sku":null,"price":1095.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Iso-Lateral_High_Row.png?v=1784515775"},{"product_id":"hmr-iso-lateral-decline-chest-press","title":"HMR Iso-Lateral Decline Chest Press","description":"\u003cp\u003eHMR Iso-Lateral Decline Chest Press is engineered to deliver the ultimate decline press experience in an upright, seated position. With its innovative pressing angle and independent arms, this machine ensures a balanced and fluid movement, targeting the lower chest for optimal development. For added ease-of-use, Hammer Strength’s Decline Chest Press features integrated weight storage and a seat belt for enhanced stability during your heaviest lifts.\u003c\/p\u003e\n\u003cdiv class=\"rich-text contains-links text-12-16 leading-140 text-black brand-colorway-red colorway-light links-steel contains-tables mt-24 margins-short transition-medium opacity-1 transform-none\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" data-video-keywords=\"youtube vimeo wistia\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-layout=\"max-w-800 mx-auto my-16\" data-table-container=\"contains-tables\" data-class-active=\"opacity-1 transform-none\" data-class-inactive=\"opacity-0 transform-t-16\" role=\"presentation\" data-controller-index=\"62\"\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions (L x W x H):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e57 in x 67 in x 68 in (145 cm x 170 cm x 173 cm)\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65265294901597,"sku":null,"price":1095.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Iso-Lateral_Decline_Chest_Press.png?v=1784515619"},{"product_id":"hrm-iso-lateral-wide-chest","title":"HMR Iso-Lateral Wide Chest Press","description":"\u003cdiv data-controller-index=\"61\" role=\"presentation\" data-class-inactive=\"opacity-0 transform-t-16\" data-class-active=\"opacity-1 transform-none\" data-table-container=\"contains-tables\" data-video-layout=\"max-w-800 mx-auto my-16\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-keywords=\"youtube vimeo wistia\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" class=\"rich-text contains-links text-14-18 leading-140 font-montserrat text-black brand-colorway-red colorway-light links-steel contains-tables rte-mt mt-24 transition-medium opacity-1 transform-none\"\u003e\n\u003cp\u003eHRM Iso-Lateral Wide Chest is designed to build powerful downward pressing strength in a controlled, upright seated position. Its wide starting position allows for a deep stretch and strong contraction as the converging arms follow a natural pressing path, maximizing chest engagement.\u003cbr\u003e\u003cbr\u003eEngineered for versatility, it comfortably accommodates wider athletes while maintaining the independent limb movement Hammer Strength is known for—helping correct imbalances and drive balanced strength development. Whether you're chasing size, power, or pure pressing performance, the Iso-Lateral Wide Chest delivers an unmatched combination of range, stability, and intensity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-controller-index=\"62\" role=\"presentation\" data-class-inactive=\"opacity-0 transform-t-16\" data-class-active=\"opacity-1 transform-none\" data-table-container=\"contains-tables\" data-video-layout=\"max-w-800 mx-auto my-16\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-keywords=\"youtube vimeo wistia\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" class=\"rich-text contains-links text-12-16 leading-140 text-black brand-colorway-red colorway-light links-steel contains-tables mt-24 margins-short transition-medium opacity-1 transform-none\"\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions (L x W x H):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e77 in x 45 in x 75 in (195 cm x 114 cm x 189 cm)\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65265584210269,"sku":null,"price":1095.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Iso-Lateral_Wide_Chest_Press.png?v=1784515531"},{"product_id":"hrm-plate-loaded-squat-lunge","title":"HMR Plate-Loaded Squat Lunge","description":"\u003cp\u003e\u003cspan\u003eThe HRM Plate-Loaded Ground Base Squat Lunge provides various strength curves by using different loading points and handle positions. Ground Base equipment is designed to keep the exerciser firmly planted on the ground while maximizing power and explosiveness from the feet up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions (L x W x H) \u003c\/strong\u003e   61 in x 54 in x 37 in (155 cm x 137m x 94 cm)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeight \u003c\/strong\u003e   240 lb (109 kg)\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Gray","offer_id":65282794586461,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true},{"title":"Blue","offer_id":65282794619229,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true},{"title":"Brown","offer_id":65282838593885,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true},{"title":"Bronze","offer_id":65282838626653,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Plate-Loaded_Squat_Lunge.png?v=1784515576"},{"product_id":"hmr-iso-lateral-bench-press","title":"HMR Iso-Lateral Bench Press","description":"\u003cp\u003e\u003cspan\u003eHMR Loaded Iso-Lateral chest Press offers an ergonomic, converging, and diverging pressing motion that traditional barbells cannot replicate. Designed for an upright seated position, this machine allows for independent limb movement, promoting balanced strength development while reducing joint strain.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe path of motion mimics the body’s natural pressing path, enhancing muscle activation and providing a smoother, more controlled lift. Built with Hammer Strength’s legendary durability, this machine is ideal for athletes seeking a biomechanically optimized bench press experience with the feel and freedom of plate loaded training.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDimension :\u003c\/strong\u003e1285*1830*1860 \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eweight :\u003c\/strong\u003e137Kg\u003c\/span\u003e\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65284589814109,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMRIso-LateralBenchPress.png?v=1784516752"},{"product_id":"hmr-standing-shoulder-press","title":"HMR Standing Shoulder Press","description":"\u003cdiv data-controller-index=\"58\" role=\"presentation\" data-class-inactive=\"opacity-0 transform-t-16\" data-class-active=\"opacity-1 transform-none\" data-table-container=\"contains-tables\" data-video-layout=\"max-w-800 mx-auto my-16\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-keywords=\"youtube vimeo wistia\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" class=\"rich-text contains-links text-14-18 leading-140 font-montserrat text-black brand-colorway-red colorway-light links-steel contains-tables rte-mt mt-24 transition-medium opacity-1 transform-none\"\u003e\n\u003cp\u003eBuilt for raw power and explosive performance, the HMR Standing Shoulder Press is the real deal, no imitations, no compromises. While racks try (and fail) to mimic its movement, only the Jammer delivers the perfect blend of converging and diverging motion, unlocking true athletic drive. \u003cbr\u003e\u003cbr\u003eDesigned in the ‘90s and still unmatched today, it’s the gold standard for developing force, power, and on-field dominance. When it comes to training like an athlete, there’s no substitute.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-controller-index=\"59\" role=\"presentation\" data-class-inactive=\"opacity-0 transform-t-16\" data-class-active=\"opacity-1 transform-none\" data-table-container=\"contains-tables\" data-video-layout=\"max-w-800 mx-auto my-16\" data-video-ratio=\"aspect-ratio-16\/9\" data-video-keywords=\"youtube vimeo wistia\" data-hook=\"scrollTables videoRatios conformRichText intersectionAnimation.subject\" class=\"rich-text contains-links text-12-16 leading-140 text-black brand-colorway-red colorway-light links-steel contains-tables mt-24 margins-short transition-medium opacity-1 transform-none\"\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions (L x W x H):\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e211cm x 170cm x 216cm\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65284698931549,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMRStandingShoulderPress.png?v=1784503443"},{"product_id":"hmr-leg-extension","title":"HMR Leg Extension","description":"\u003cp\u003eThe HMR Leg Extension delivers ergonomic, biomechanically precise extension movement that traditional free weights cannot replicate. Engineered for perfectly stabilized seated posture, this machine enables independent limb movement, promoting balanced quadriceps strength development while reducing knee joint stress. The movement path follows natural leg joint mechanics, maximizing muscle activation and delivering smooth, controlled lifting throughout the full range of motion. Built with the brand's legendary durability, this machine is ideal for athletes seeking biomechanically optimized lower body isolation, while maintaining the feel and freedom of plate-loaded training.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimension:\u003c\/strong\u003e 1940*1350*1070\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65284956488029,"sku":null,"price":995.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Leg_Extension.png?v=1784515451"},{"product_id":"hrm-iso-lateral-dumbbell-yates-row","title":"HMR Iso-Lateral dumbbell yates Row","description":"\u003cp\u003e\u003cspan\u003eFeaturing an underhand grip and overhead pivot, it delivers a natural arc of motion that aligns perfectly with the shoulder joint for optimal biomechanics.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe slightly angled seat and chest pad provide superior stabilization, ensuring maximum power and control with every rep. This machine embodies Dorian Yates’ insight into effective training, offering an unparalleled experience for building back strength and size.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimesnion: \u003c\/strong\u003e1630*1470*2140\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Default Title","offer_id":65285178229085,"sku":null,"price":1095.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/files\/HMR_Iso-Lateral_dumbbell_yates_Row.png?v=1784515555"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/2532\/9501\/collections\/Hc495c476bc044fb09cc46db1105ddc99Q.png?v=1784515333","url":"https:\/\/fulcrogym.com\/collections\/hmr.oembed","provider":"Fulcro Gym Equipment","version":"1.0","type":"link"}